TIL that the brand was first bought by a swiss company and then pretty quickly after in 1990 that swiss company was bought by a US company.

Here i was assuming this was a valuable export for Belgium but they haven’t seen any of the profits in over 30 years…

There is a chocolate law in Belgium about the required minimum cacao % that most of the chocolate in the world does not meet.

Isnt Cote d’or made in the chocolate capital that is Belgium?

Some of the others shown don’t even have the minimum cacao requirement to be legally sold as chocolate according to Belgium law.