Hormonal fluctuations associated with fertility are associated with a greater tendency for women to use conspicuous luxury symbols, potentially to be noticed by men, according to a study published September 2, 2026, in the open access journal PLOS One by Aekyoung Kim of Jeonbuk National University of the Republic of Korea, and colleagues.
If you take a bunch of people and measure their baseline behaviour, and then subject them all to a hormonal change, is it really that surprising that you’re then able to find measurable group-level differences in how they behave?
If you take a bunch of people and measure their baseline behaviour, and then subject them all to a hormonal change, is it really that surprising that you’re then able to find measurable group-level differences in how they behave?