“There’s a misconception that you can somehow influence or persuade AI systems directly. That’s not really how they work,” says Market Brew founder and Chief Technology Officer Scott Stouffer.

“What you can do is make sure that your information is structured, sourced, and aligned in a way that those systems are more likely to retrieve it when someone asks a question. It’s less about changing the conversation and more about making sure your facts are eligible to be part of it.”