The tech giants are paying millions of dollars to the operators of clickbait pages, bankrolling the deterioration of information ecosystems around the world.
@mapto@feddit.bg
"In 2015, six of the 10 websites in Myanmar getting the most engagement on Facebook were from legitimate media… A year later, Facebook offered global access to Instant Articles, a program publishers could use to monetize their content.
One year after that rollout, legitimate publishers accounted for only two of the top 10 publishers on Facebook in Myanmar. By 2018, they accounted for zero. All the engagement had instead gone to fake news and clickbait websites" @nepravda
@mapto@feddit.bg@nepravda "But there’s a crucial piece missing from the story. Facebook isn’t just amplifying misinformation.
The company is also funding it.
An MIT Technology Review investigation, based on expert interviews, data analyses, and documents that were not included in the Facebook Papers, has found that Facebook and Google are paying millions of ad dollars to bankroll clickbait actors, fueling the deterioration of information ecosystems around the world."
@mapto@feddit.bg
"In 2015, six of the 10 websites in Myanmar getting the most engagement on Facebook were from legitimate media… A year later, Facebook offered global access to Instant Articles, a program publishers could use to monetize their content.
One year after that rollout, legitimate publishers accounted for only two of the top 10 publishers on Facebook in Myanmar. By 2018, they accounted for zero. All the engagement had instead gone to fake news and clickbait websites"
@nepravda
@mapto@feddit.bg @nepravda "But there’s a crucial piece missing from the story. Facebook isn’t just amplifying misinformation.
The company is also funding it.
An MIT Technology Review investigation, based on expert interviews, data analyses, and documents that were not included in the Facebook Papers, has found that Facebook and Google are paying millions of ad dollars to bankroll clickbait actors, fueling the deterioration of information ecosystems around the world."