

I mean relative to the all time search history. It’s completely exponential compared to previous time periods, but sadly we are also on the downswing of the trend. So we may have already missed the opportunity to catch these users, but it is worth noting.

This is all totally fair. You are right that I am perhaps looking a bit critically at the numbers, more than I should. It’s not rapid growth, but it is growth none the less. I guess my overall point is just one of frustration of knowing that it could be growing faster if certain things were in place. All good points though, and I particularly appreciate the point on outside of the box thinking for how things are implemented, that is definitely needed.