Income and viewers are the same egg. You can put up sponsor segments but they’re no good if nobody is watching.

That does sound like it would help.

I mean that’s true but I don’t think that’s part of the chicken and egg cycle, as you can improve UX before getting users too

It’s a chicken and egg issue for sure, but I think you’ve got the wrong egg.

Nobody will create content on a platform with few viewers. Nobody will be a viewer on a platform with few content creators.