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Cattail@lemmy.world to AssholeDesign@lemmy.worldEnglish · 5 months ago

We can't even pump fuel anymore without holding a digital billboard (Netherlands)

i.redd.it

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We can't even pump fuel anymore without holding a digital billboard (Netherlands)

i.redd.it

Cattail@lemmy.world to AssholeDesign@lemmy.worldEnglish · 5 months ago
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  • Damage@feddit.it
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    5 months ago

    WTF. And this is profitable?

    • crater2150@feddit.org
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      5 months ago

      Good news, looks like it’s not: https://www.mobilityenergy.com/en/industry/2025/09/24/roermond-court-pronounces-bankruptcy-of-smarter-nozzle/

      • Perspectivist@feddit.uk
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        5 months ago

        a filling gun with built-in display that was supposed to make refuelling more attractive

        • ToTheGraveMyLove@sh.itjust.works
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          5 months ago

          Lmao, lmfao even.

    • Imgonnatrythis@sh.itjust.works
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      5 months ago

      Standard at most American gas stations now, but screen is on pump base and super loud. What do you mean profitable? Are you questioning whether ads generate revenue??

      • Ephera@lemmy.ml
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        5 months ago

        Well, advertising is more or less a zero-sum game. Showing more ads to someone does not mean they have more money to spare.
        So, there’s only so many slices you can cut the advertising cake into. And this concept just feels like someone is spending far too much money for far too small of a slice, for them to be able to make that money back.

        Well, and the nozzle company did go bankrupt as someone else commented, so I guess, that answers that question either way…

        • Imgonnatrythis@sh.itjust.works
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          5 months ago

          Screens are cheap man. Advertising is highly profitable and effective. You aren’t inonnated with a zero-sum game. It’s far from saturation. If it’s somewhere your eyeballs point there is profit to be made by putting ads there.

      • NightFantom@slrpnk.net
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        5 months ago

        No, just more revenue than the increased vandalism

      • Damage@feddit.it
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        5 months ago

        Putting a screen on the nozzle is more expensive than reusing the pump screen which was already there, and it’s bound to break more often.

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